About Bianca Fermi Psychology Expertise

Meet Bianca: Your Personal Guide to Wellbeing & Performance

I’m Bianca, a Registered Psychologist and Executive Coach, and my passion lies in helping people unlock their full potential and truly excel. Over the past 15 years, I’ve had the unique opportunity to work in some of the most demanding environments across the UK and Australia. From coaching elite athletes to Olympic and Paralympic success, to mentoring senior executives in corporate boardrooms, and collaborating with forward-thinking entrepreneurs, my career has been shaped by a diverse range of experiences.

The Journey to Wellbeing

Wellbeing Therapy Session

My own path to thriving has been motivation for me to help others. As an ambitious kid and teenager, I was eager to do well, yet seemed unable to sustain consistency without burning out. I believed that if I threw everything at a goal, despite sacrifices, that was how I would succeed. Through a few experiences and cycles of finding a passion and goal, working hard (including sacrificing sleep and overall wellbeing), burning out, feeling disappointed in myself, with low mood and low self-esteem, I started to recalibrate what it meant to succeed and how to progressively approach goals, without the detriment of my mental and physical health. 

Personal Discovery

Through this journey I was fascinated by psychology and human behaviour and working with and learning from the high performers. Perhaps I could learn how they did it and share that with others? Beyond talent, genetics and opportunity, there are behaviours, habits, and mindsets that help people perform at their best, consistently. This led me on a journey of studying psychology and working in elite sport for over a decade.   

I’ve taken those learnings and applied them to different contexts and settings (and myself!), and they hold up. Underneath it all, we are human and our wellbeing is fundamental to how we show up, enjoy our lives and perform - not separate from it. 

I hope I can support you on your journey too.

Professional Qualifications & Expertise

  • Registered Psychologist with the Australian Health Practitioner Regulation Agency (AHPRA)(PSY0002289328).

  • Member of the Australian Psychological Society (PsyBA MAPS).

  • M.Sc Sport and Performance Psychology (London Metropolitan University).

  • Master's Thesis on motivation, behaviour change and self-determination theory. 

  • BA Psychology (Hons) (University of Cape Town).

  • ILM Level 7 Executive Coach (Institute of Leadership and Management).

  • Cert IV in Career Development (CEAV, Australian Centre for Career Education).

  • Certificates in Group Facilitation Skills and Peer Coaching.

  • Worked for the English Institute of Sport (now the UK Sports Institute) and the Australian Institute of Sport (Australian Sports Commission), including sports: Rowing Australia, England Netball, British Bobsleigh and Skeleton, and the British Sailing Teams.

  • Worked for the Royal Bank of Scotland, the investment banking arm (NatWest Markets).

  • Published in: Women's Health , Saltwater Girl, Bodyfit, Sportsister magazines.